MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts

Marketing Land - Internet Marketing News, Strategies & Tips     •     Thu, 18 Apr 2019 19:38:00 +0000
ABM expert and MarTech West speaker, Peter Isaacson, offers advice about target account intent as well as advertising in the anonymous buyer journey. The post MarTech West Overtime: How B2B…
Marketing Land - Internet Marketing News, Strategies & Tips     •     Thu, 18 Apr 2019 19:13:05 +0000
Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback. The post Here’s how digital word of mouth and search have converged…
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The Power Of Emotional Marketing

Quick Sprout     •     Thu, 18 Apr 2019 18:40:51 +0000
Consumers think with both their rational and emotional brains. Study after study says that when we buy, it’s for emotional reasons. Logic comes into play when we try to justify the money we have (or…
Marketing Land - Internet Marketing News, Strategies & Tips     •     Thu, 18 Apr 2019 18:05:08 +0000
Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive alt-text. The post Window shopping 2.0: How visual search is…
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A Facebook voice assistant may have buy-in from marketers – but will users want it?

Marketing Land - Internet Marketing News, Strategies & Tips     •     Thu, 18 Apr 2019 16:23:27 +0000
Facebook may be working on a voice assistant, coinciding with the company's decision to drop the price of its Portal voice chat device by 50 percent. The post A Facebook voice assistant may have…
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How to Perform a Content Audit That Skyrockets Your Organic Traffic

MarketingProfs Daily     •     Thu, 18 Apr 2019 14:00:00 GMT
If your website or blog has an abundance of posts and pages that aren't search-engine optimized, you should be thinking about doing a content audit to improve SEO. Here's a six-step content audit and…
MarketingProfs Daily     •     Thu, 18 Apr 2019 14:00:00 GMT
These days, to successfully complete an RFP response, it takes on average 3-10 people (and sometimes up to 20). It's no easy feat. So how can your organization ensure a truly collaborative effort on…
MarketingProfs Daily     •     Thu, 18 Apr 2019 14:00:00 GMT
Atomic Habits author James Clear offers tips for adopting good habits, dropping bad ones, enhancing your decision-making, and focusing on continuous improvement. Read the full article at…
MarketingProfs Daily     •     Thu, 18 Apr 2019 14:00:00 GMT
The list of social apps, networks, sites--platforms of all sorts--is growing longer by the day. This timeline highlights nearly 50 social platforms that have left a mark in social media history. Some…
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The Six Most Popular Digital Marketing Channels With Small Businesses

MarketingProfs Daily     •     Thu, 18 Apr 2019 13:00:00 GMT
Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics with small businesses, according to recent research from The Manifest. Read the…
Social Media     •     Thu, 18 Apr 2019 14:15:43 +0000
Attorney general William Barr held a press conference Thursday morning to discuss the long-awaited Mueller report, a move which has been criticized by Democrats as unnecessary and "inappropriate."…
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AdStage launches Google Sheets add-on for cross-channel campaign data

Marketing Land - Internet Marketing News, Strategies & Tips     •     Thu, 18 Apr 2019 13:24:05 +0000
Advertisers can import data from multiple search and social adverting channels with one query. The post AdStage launches Google Sheets add-on for cross-channel campaign data appeared first on…
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Why Netflix may have to introduce ads and how TV is becoming a programmatic medium

Marketing Land - Internet Marketing News, Strategies & Tips     •     Thu, 18 Apr 2019 12:30:30 +0000
Audience segmentation, targeting and (offline) attribution are increasingly available for 'TV inventory.' The post Why Netflix may have to introduce ads and how TV is becoming a programmatic medium…
Quick Sprout     •     Thu, 18 Apr 2019 12:26:12 +0000
Every website needs to prioritize link building. Regardless of your business type or industry, backlinks help drive more traffic to your website and are great for SEO purposes. So where should you…
Marketing     •     Thu, 18 Apr 2019 12:00:00 GMT
Last week, I did something I promised I’d never do to myself: I made an impulse purchase over $100. Now, for you less frugal shoppers out there, you might scoff at my definition of splurging. But…
Marketing     •     Wed, 17 Apr 2019 13:21:30 GMT
Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views means more leads and customers, right? While this convention can be true, it’ll only…
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The Top 11 Best Email Marketing Services in 2019

Marketing     •     Thu, 18 Apr 2019 11:00:00 GMT
For many growing companies, an email marketing service provider is one of the first tools you need in a marketer's tool belt -- and for good reason. Email marketing is a quick way to engage with your…
Marketing     •     Thu, 18 Apr 2019 11:00:00 GMT
For a long time, digital marketers organized their entire content calendar around specific keywords. They'd work with their teams to brainstorm core keywords relevant to their products or services,…
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Everything Old Is New Again: Why & How to Refresh B2B Content

Online Marketing Blog – TopRank®     •     Thu, 18 Apr 2019 10:30:04 +0000
Content creation—it’s the linchpin of our B2B content marketing strategies. And 56% of B2B content marketers have upped their investment in content creation over the past year—more than any other…
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How to Launch a Successful Online Community: A Step-by-Step Guide

Marketing     •     Thu, 18 Apr 2019 03:22:00 GMT
It's no secret that the way people buy has fundamentally changed over the years. These days, people are conducting their own research, reading product reviews, and seeking out recommendations before…
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Facebook accidentally scraped the email contacts of 1.5 million users

Social Media     •     Thu, 18 Apr 2019 01:55:59 +0000
Facebook has been embroiled in another password-related mess. As reported by Business Insider, the social media giant inadvertently uploaded the email contacts of 1.5 million users who had just…
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How to Avoid Friction Points for Your Customers

Quick Sprout     •     Wed, 17 Apr 2019 23:44:15 +0000
There’s many things we can do in order to encourage people to purchase. But if we’re not careful… We’ll push people away. These are friction points, points in our marketing and business that PUSH…
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How to Use Tumblr To Drive Traffic and Land New Customers

Quick Sprout     •     Wed, 17 Apr 2019 21:14:49 +0000
With millions of passionate users, Tumblr is a social media powerhouse that can’t be ignored. Even if you’ve never read a Tumblr blog, I’ll walk you through the steps you need to take to create an…
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Explore the SMX Advanced agenda

Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 17 Apr 2019 14:28:19 +0000
Seasoned search marketers like you are attending SMX® Advanced for elite, actionable SEO and SEM tactics that drive real results. We’d love for you to join us June 3-5 in Seattle! This is your guide…
Quick Sprout     •     Wed, 17 Apr 2019 19:13:52 +0000
Color and visual cues can have a dramatic impact on conversion rates. On Quick Sprout, for instance, the Hellobar — a red bar on the top of the page accounts for 11% of all new leads. The same is…
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Collection of tech companies support changes to CA privacy act that bring it closer to GDPR

Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 17 Apr 2019 17:42:55 +0000
Proposed changes include moving from an opt-out to an opt-in consent framework for personal data use. The post Collection of tech companies support changes to CA privacy act that bring it closer to…
Quick Sprout     •     Wed, 17 Apr 2019 17:20:31 +0000
If you’re running a business or marketing team, you’re probably focused on three key metrics: cost, revenue, and profit (or margin). Your goal is always to minimize costs while maximizing revenues.…
Social Media     •     Wed, 17 Apr 2019 17:24:33 +0000
Congrats to Jack Dorsey for, once again, becoming a meme on his own platform. The Twitter CEO made an appearance at TED 2019 in Vancouver this week wearing what I assume is his favorite black beanie.…
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Salesforce will acquire Salesforce.org for $300 million

Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 17 Apr 2019 16:23:21 +0000
Salesforce announces $300 million acquisition of Salesforce.org. The deal could drastically redefine the relationship between Salesforce and its nonprofit customers. The post Salesforce will acquire…
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7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]

Marketing     •     Thu, 28 Mar 2019 12:00:00 GMT
No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you…
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AI-powered surveys: Hyped or helpful?

Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 17 Apr 2019 13:30:02 +0000
Some wonder if AI-powered surveys are over-hyped vaporware that legitimizes bad science. Here's how they really work. The post AI-powered surveys: Hyped or helpful? appeared first on Marketing…
Marketing     •     Wed, 17 Apr 2019 13:21:30 GMT
Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views means more leads and customers, right? While this convention can be true, it’ll only…
Social Result     •     Wed, 17 Apr 2019 07:42:19 -0400
Lack of data is no excuse for ignoring intersectionality.Read the full article at: hbr.orgCOO
Social Result     •     Wed, 17 Apr 2019 07:40:17 -0400
Report says an overwhelmingly white and male field has reached ‘a moment of reckoning’ over discriminatory systems…Read the full article at: www.theguardian.comCOO
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Building and scaling global SEO Centers of Excellence

Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 17 Apr 2019 12:05:08 +0000
Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here's how you do it. The post Building and scaling global SEO Centers of…
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KOLs: What They Are & Why They're Key to Your Marketing Strategy

Marketing     •     Wed, 17 Apr 2019 11:00:00 GMT
Over the past few years, influencer marketing has become an incredibly successful strategy for brands looking to reach a targeted audience on social media. And, with an average ROI of $6.50 for each…
Online Marketing Blog – TopRank®     •     Wed, 17 Apr 2019 10:30:18 +0000
The post Why Twitter Lists Are Still a Great Tool for B2B Marketers appeared first on Online Marketing Blog - TopRank®.
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23 of the Best Personal Websites to Inspire Your Own

Marketing     •     Wed, 17 Apr 2019 01:52:00 GMT
Some refer to it as a full-time job in itself. Others compare it to dating. And several cats over at BuzzFeed think it just plain stinks. But it doesn't have to be that way. When you're applying…
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The Complete Guide to Building Your Personal Brand

Quick Sprout     •     Fri, 12 Apr 2019 21:52:00 +0000
My parents like to tell a story from my childhood. When I was a toddler they would put me in the backseat of the car in child’s car seat when they would take me somewhere like to the store or to a…
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What Stackie winner Airstream learned from communing with its stack

Marketing Land - Internet Marketing News, Strategies & Tips     •     Tue, 16 Apr 2019 20:32:35 +0000
The iconic camper company said analysis of the technology helped them see common goals and key opportunities across marketing operations teams. The post What Stackie winner Airstream learned from…
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3 methods to test your email segmentation and increase conversions

Marketing Land - Internet Marketing News, Strategies & Tips     •     Mon, 15 Apr 2019 16:22:02 +0000
In our hyperconnected email landscape, the right audience segmentation can make or break your campaign success. Communicate to the people who want to hear from you by digging into past metrics –…
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How to Find ClickBank Products to Promote

Quick Sprout     •     Tue, 16 Apr 2019 17:51:15 +0000
ClickBank is a minefield of shady offers and over-hyped information products. But within the ebook jungle there are several world-class products that you can promote to your email list or website…
Quick Sprout     •     Tue, 16 Apr 2019 17:45:16 +0000
Forum marketing might be the most underutilized traffic generation strategy on the planet. Industry forums are a watering hole of potential leads and customers. However, simply creating a signature…
Marketing Land - Internet Marketing News, Strategies & Tips     •     Tue, 16 Apr 2019 17:32:44 +0000
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first realized. The post How 2019 Stackie Award winner Sargento cooked up their stack appeared…
Marketing Land - Internet Marketing News, Strategies & Tips     •     Tue, 16 Apr 2019 17:29:45 +0000
At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully leveraging it. The post The retailers and brands delivering…
Marketing Land - Internet Marketing News, Strategies & Tips     •     Tue, 16 Apr 2019 17:00:41 +0000
The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with…
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Build Audience Connections with Content Marketing

Quick Sprout     •     Tue, 16 Apr 2019 16:30:44 +0000
You’ve heard the term tossed around a million times. Content marketing. The phrase seems simple enough, but what exactly is it? Content marketing is just what it sounds like. It’s the process of…
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Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy

Marketing Land - Internet Marketing News, Strategies & Tips     •     Tue, 16 Apr 2019 15:00:01 +0000
The Business Manager platform is also being updated, but not until later this year. The post Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy appeared first on…
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6 of the richest pets of all time

Social Media     •     Tue, 16 Apr 2019 14:26:01 +0000
These cats and dogs have more money than most people. Some are owned by celebrities and royalty, while some made their own brand. Read more...More about Dogs, Animals, Cats, Mashable Video, and Pets
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