16 Email Marketing Best Practices That Actually Drive Results

Marketing     •     Mon, 20 May 2019 21:43:00 GMT
This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of…
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How to Use Heading Tags to Get More Search Engine Traffic

Quick Sprout     •     Mon, 20 May 2019 18:38:17 +0000
I wrote a ton of blog posts. Over the last year alone, I’ve published a minimum of three blogs per week here at Quick Sprout. Some weeks it was even more, at times with multiple posts per day. If…
Marketing Land - Internet Marketing News, Strategies & Tips     •     Mon, 20 May 2019 12:40:42 +0000
T-minus two weeks! Will we see you in Seattle? Please visit Marketing Land for the full article.
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SEMrush expands to Amazon with Sellerly for product page testing

Marketing Land - Internet Marketing News, Strategies & Tips     •     Mon, 20 May 2019 14:09:45 +0000
The product detail page optimization testing tool is free for Amazon sellers. Please visit Marketing Land for the full article.
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Be smart, advertisers. Here’s how to approach rising Google brand CPC

Marketing Land - Internet Marketing News, Strategies & Tips     •     Mon, 20 May 2019 12:54:30 +0000
While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled. Please visit Marketing Land for the full article.
Social Media     •     Mon, 20 May 2019 16:06:05 +0000
Elizabeth Warren is all about making plans, and she's bringing her expert policy-making skills to social media. The 2020 presidential candidate has plans to forgive student debt, rebuild the middle…
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Salesforce’s Pardot went down for 15 hours, exposing data in the cloud

Marketing Land - Internet Marketing News, Strategies & Tips     •     Mon, 20 May 2019 11:27:02 +0000
The outage affected Pardot users and certain Marketing Cloud customers, bringing down marketing and sales teams across North America and Europe. Please visit Marketing Land for the full article.
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As CCPA deadline approaches, only 14% of enterprises fully compliant so far

Marketing Land - Internet Marketing News, Strategies & Tips     •     Mon, 20 May 2019 09:04:41 +0000
Also, 71% of respondents said their spending would exceed $100,000; 39% said it would be more than $500,000 and 19% said it would be more than $1 million. Please visit Marketing Land for the full…
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7 Top B2B Influencer Marketing Trends for 2020

Online Marketing Blog – TopRank®     •     Mon, 20 May 2019 12:13:40 +0000
While there are some who think the expression "influencer" is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of…
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7 Ad Design Tips to Help Your Brand Cut Through the Noise

Marketing     •     Mon, 20 May 2019 11:08:10 GMT
Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to…
Marketing     •     Mon, 20 May 2019 11:00:00 GMT
One year ago on May 25, 2018, the General Data Protection Regulation (GDPR) went into effect and replaced the 1995 EU Data Protection Directive (DPD) with the goal of significantly enhancing the…
Marketing     •     Mon, 20 May 2019 11:00:00 GMT
Culture is critical for your business's long-term growth and profitability. Ultimately, businesses with strong company culture perform better than companies without it -- for instance,…
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The 20 Best Video Editing Apps for 2019

Marketing     •     Sun, 19 May 2019 21:01:00 GMT
If you're reading this blog post, chances are you already know you should incorporate more video content into your marketing. But like most new strategies, you might need to prove its ROI before you…
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Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud

Marketing Land - Internet Marketing News, Strategies & Tips     •     Fri, 17 May 2019 17:58:40 +0000
Digital ad fraud in the U.S. is worth more than $7 billion annually, according to third party estimates. Please visit Marketing Land for the full article.
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Selena Gomez thinks social media is 'terrible' for her generation

Social Media     •     Fri, 17 May 2019 20:30:29 +0000
Gomez made her opinion known during a Cannes Film Festival press conference for her film, The Dead Don't Die. Read more...More about Mashable Video, Social Media, Selena Gomez, Entertainment, and…
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How to Optimize Your Robots.txt File

Quick Sprout     •     Fri, 17 May 2019 14:31:13 +0000
SEO goes far and beyond keyword research and building backlinks. There is also a technical side of SEO that will largely impact your search ranking. This is an area where your robots.txt file will…
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Turns out some groups axed by Facebook for content violations were actually hacked

Marketing Land - Internet Marketing News, Strategies & Tips     •     Fri, 17 May 2019 08:56:25 +0000
A spokesperson said Facebook is working to restore the Groups mistakenly taken down. Please visit Marketing Land for the full article.
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Turns out some groups axed by Facebook for content violations were hacked

Marketing Land - Internet Marketing News, Strategies & Tips     •     Fri, 17 May 2019 08:56:25 +0000
A spokesperson said Facebook is working to restore the Groups mistakenly taken down. Please visit Marketing Land for the full article.
Marketing Land - Internet Marketing News, Strategies & Tips     •     Fri, 17 May 2019 08:00:05 +0000
Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for business. Please visit Marketing Land for the full article.
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ISVs (Independent Software Vendors), Explained in Less Than 500 Words

Marketing     •     Fri, 17 May 2019 11:00:00 GMT
With over 7,000 MarTech companies battling each other to win a spot in the technology stack of businesses today, sticking out from the crowd has never been more difficult. Almost every industry under…
Marketing     •     Fri, 17 May 2019 11:00:00 GMT
Even if you don't know what an API is, you've undoubtedly interacted with one. Today, we take connectivity between technology largely for granted. For instance, we don't question when we use…
Online Marketing Blog – TopRank®     •     Fri, 17 May 2019 10:30:59 +0000
The post Digital Marketing News: Google Ad Auction Changes, Instagram’s Chronological Likes, & 3 New Marketing Studies appeared first on Online Marketing Blog - TopRank®.
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How to Write a Video Script [Template + Video]

Marketing     •     Fri, 17 May 2019 00:52:00 GMT
Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. We're both telling a story, and whether that story is about a protagonist or a…
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How to Use Google Keyword Planner Tool For SEO

Quick Sprout     •     Thu, 16 May 2019 20:01:37 +0000
There are so many different elements of SEO. For the most part, all of these various aspects can be broken down into two main categories; on-page SEO, and off-page SEO. The biggest factor of off-page…
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How to permanently delete your social media — Clarification Please

Social Media     •     Thu, 16 May 2019 18:16:18 +0000
Social media is driving us crazy, and for some, the best solution is to get rid of it altogether. But just how hard is it to erase your digital self? Read more...More about Facebook, Twitter,…
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Advertisers seeing dwindling results with Facebook’s 1% Lookalike Audiences

Marketing Land - Internet Marketing News, Strategies & Tips     •     Thu, 16 May 2019 13:31:03 +0000
The ad targeting capability was a highly efficient tool for finding like-minded audiences once upon a time, but some marketers are seeing diminished outcomes. Please visit Marketing Land for the…
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When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast]

MarketingProfs Daily     •     Thu, 16 May 2019 14:00:00 GMT
Katie Robbert, CEO of analytics firm Trust Insights, explains how automation can make your job easier and your marketing better. Read the full article at MarketingProfs
MarketingProfs Daily     •     Thu, 16 May 2019 14:00:00 GMT
What can professionals do to make the most of their time at work? Which approaches, tips, and tricks help to slay productivity-killing dragons? Read the full article at MarketingProfs
MarketingProfs Daily     •     Thu, 16 May 2019 14:00:00 GMT
How often have you clicked on a search result and then clicked away because the site didn't load quickly? A lot? Yes, that's common. In 2019, site speed is the name of the SEO game. You can either…
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How to Create an Expert Roundup Blog Post

Quick Sprout     •     Wed, 15 May 2019 14:32:48 +0000
In the past, I’ve shown you how to build links and traffic from link roundups. This strategy involves creating content that will get featured in a weekly or monthly roundup post on other…
Social Result     •     Thu, 16 May 2019 07:35:30 -0400
The age profile of small business owners has become dramatically older over the past two decades…Read the full article at: www.theguardian.comRemote Chief Executive Officer
Social Result     •     Thu, 16 May 2019 07:32:13 -0400
JIRA isn’t only for agile software development—you can use it for all kinds of project management. Here’s a quick guide to get you started.Read the full article at: technologyadvice.comRemote Chief…
Social Result     •     Thu, 16 May 2019 07:30:39 -0400
While family-owned small businesses fuel local and global economies; they also have a tendency to fuel complicated emotions. Here’s how to succeed.Read the full article at:…
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The 6 Mistakes to Avoid When Building a Business Website (and What to Do Instead)

Social Result     •     Thu, 16 May 2019 07:47:18 -0400
Your website is often your first impression, and getting it right can make all the difference.Here are six mistakes to avoid. …Read the full article at: www.inc.comCOO & CMO
Social Result     •     Thu, 16 May 2019 07:45:39 -0400
Executive coaching—once looked upon with skepticism—is now embraced as the way to a more enriched workplaceand leaders have discovered that it works. …Read the full article at:…
Social Result     •     Thu, 16 May 2019 07:43:20 -0400
Are you looking for ways to grow your small business? Want to create a sales and marketing funnel to generate more enquiries and sales?Read the full article at: blog.red-website-design.co.ukRemote…
Social Result     •     Thu, 16 May 2019 07:41:44 -0400
Microsoft has selected seven lucky startups to receive grants from its AI for Accessibility program. The growing companies aim to empower people with disabilities to take part in tech and the…
Marketing Land - Internet Marketing News, Strategies & Tips     •     Thu, 16 May 2019 10:27:11 +0000
This new attribution methodology uses machine learning, gives marketers visibility into full-funnel marketing. Please visit Marketing Land for the full article.
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Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains

Marketing Land - Internet Marketing News, Strategies & Tips     •     Thu, 16 May 2019 08:00:46 +0000
Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance items. Please visit Marketing Land for the full article.
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10 of the Best Marketing Techniques for 2019

Marketing     •     Thu, 16 May 2019 11:12:41 GMT
When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email…
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Content Curation Inspiration: Types, Examples, & Use Cases for B2B Marketers

Online Marketing Blog – TopRank®     •     Thu, 16 May 2019 10:30:57 +0000
If you create and share content, curation is part of your B2B marketing strategy. From seasoning a blog post with key third-party statistics to sharing an interesting article from an industry…
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The White House's social media 'bias' survey has a terrible privacy policy

Social Media     •     Thu, 16 May 2019 00:56:59 +0000
Donald Trump wants you to know that he totally understands your online struggle.  The 45th President of the United States is famous for complaining about the perceived censoring of conservatives on…
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Google shares details on how first price auctions in Google Ad Manager will work

Marketing Land - Internet Marketing News, Strategies & Tips     •     Fri, 10 May 2019 11:13:41 +0000
Says it is working with partners and still plans to complete the transition to first price this year. Please visit Marketing Land for the full article.
Marketing Land - Internet Marketing News, Strategies & Tips     •     Fri, 10 May 2019 09:10:23 +0000
Chatbots are forecasted to draw sales from other marketing channels and drive major savings for retailers. Please visit Marketing Land for the full article.
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Train with Google and Microsoft, only at SMX Advanced

Marketing Land - Internet Marketing News, Strategies & Tips     •     Mon, 13 May 2019 14:23:18 +0000
Don’t miss this chance to learn straight from the source! Please visit Marketing Land for the full article.
Marketing Land - Internet Marketing News, Strategies & Tips     •     Mon, 13 May 2019 13:27:49 +0000
The application has plans to evolve into more than just an email platform. Please visit Marketing Land for the full article.
Marketing Land - Internet Marketing News, Strategies & Tips     •     Mon, 13 May 2019 09:26:45 +0000
The tool uses machine learning to take relevant moments from longer videos and automatically convert them into the shorter ad units. Please visit Marketing Land for the full article.
Marketing Land - Internet Marketing News, Strategies & Tips     •     Mon, 13 May 2019 08:11:43 +0000
GDPR may seem like a burden but as companies rebuild trust with consumers, it will become a sustainable approach fostering both innovation and accountability. Please visit Marketing Land for the…
Marketing Land - Internet Marketing News, Strategies & Tips     •     Mon, 13 May 2019 08:00:16 +0000
Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia’s commitment to sustainability resonates with their customers. Please visit…
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Location intelligence companies react to new Android privacy controls

Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 15 May 2019 17:56:11 +0000
The consensus is positive but OS fragmentation means it will be some time before this reaches the Android masses. Please visit Marketing Land for the full article.
Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 15 May 2019 14:37:45 +0000
Digital giant bets big on shoppable ads, cross-app campaigns and real-time intelligence. Please visit Marketing Land for the full article.
Marketing Land - Internet Marketing News, Strategies & Tips     •     Tue, 14 May 2019 11:13:55 +0000
Adobe’s move to bring Magento into the cloud with more integrations for merchants, adds solutions to manage omnichannel sales. Please visit Marketing Land for the full article.
Marketing Land - Internet Marketing News, Strategies & Tips     •     Tue, 14 May 2019 08:05:07 +0000
One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying attention. Please visit Marketing Land for the full article.
Marketing Land - Internet Marketing News, Strategies & Tips     •     Tue, 14 May 2019 08:00:24 +0000
Once Apple’s ITP model is adopted more broadly across the web’s leading browsers and publishers, it will change everything. We are going to need a good flashlight. Please visit Marketing Land for…
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