Irish GDPR investigation of Google could impact entire programmatic ecosystem

Marketing Land - Internet Marketing News, Strategies & Tips     •     Thu, 23 May 2019 10:04:19 +0000
The complaint that triggered the investigation argues the programmatic RTB exposes sensitive, personal data without sufficient protection. Please visit Marketing Land for the full article.
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Facebook Ads Manager issues are causing major headaches for advertisers

Marketing Land - Internet Marketing News, Strategies & Tips     •     Thu, 23 May 2019 09:52:39 +0000
Marketers report seeing noticeable problems as far back as last November when the platform suffered an outage days before Black Friday. Please visit Marketing Land for the full article.
Marketing Land - Internet Marketing News, Strategies & Tips     •     Thu, 23 May 2019 06:32:02 +0000
PubMatic’s Q1 2019 QMI report expects video ads on mobile devices to exceed $29 billion in 2019 alone. Please visit Marketing Land for the full article.
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Only 36% of UK consumers have greater trust in companies after GDPR, survey finds

Marketing Land - Internet Marketing News, Strategies & Tips     •     Thu, 23 May 2019 08:30:01 +0000
The TrustArc survey found confusion or ambivalence about whether GDPR privacy regulation has been effective. Please visit Marketing Land for the full article.
Marketing Land - Internet Marketing News, Strategies & Tips     •     Thu, 23 May 2019 08:00:30 +0000
Apps developed in the new Datorama platform will also be available to customers in the Salesforce AppExchange. Please visit Marketing Land for the full article.
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Can Facebook Ads Influence Integration Adoption? Here’s What We Found.

Marketing     •     Thu, 23 May 2019 11:30:00 GMT
Platforms are embedded in our daily lives — whether we realize it or not. Have you recently … Ordered food from a service like GrubHub or made a reservation using OpenTable? Booked a ride using…
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80+ New Social Media Marketing Statistics for B2B Marketers

Online Marketing Blog – TopRank®     •     Thu, 23 May 2019 10:30:21 +0000
The post 80+ New Social Media Marketing Statistics for B2B Marketers appeared first on Online Marketing Blog - TopRank®.
Marketing     •     Thu, 23 May 2019 11:00:00 GMT
Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different?…
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20 Examples of Social Proof in Action in 2019

Marketing     •     Thu, 23 May 2019 08:21:00 GMT
I recently came across the greatest dog bed in the history of dog beds -- seriously, it felt like it was made of clouds. And after asking the dog owner about it, I was pleasantly surprised to find…
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Mark Zuckerberg reportedly made a fake, racist social media profile in Cameron Winklevoss' name

Social Media     •     Thu, 23 May 2019 01:16:11 +0000
If you believe Ben Mezrich's reporting, young Mark Zuckerberg was a huge asshole. Like, the make a fake and racist social media profile for someone you don't like kind of asshole.  The author of The…
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Zendesk buys Smooch to support customer messaging across multiple platforms

Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 22 May 2019 18:04:25 +0000
Smooch was among the first WhatsApp Business providers. Please visit Marketing Land for the full article.
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Zendesk buys Smooth to support customer messaging across multiple platforms

Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 22 May 2019 18:04:25 +0000
Smooch was among the first WhatsApp Business providers. Please visit Marketing Land for the full article.
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Forget the Funnel: Join the Buyer's Journey With Lifecycle Marketing Instead

MarketingProfs Daily     •     Wed, 22 May 2019 14:00:00 GMT
Are you still using the sales funnel as your model for marketing? Stop. There's a better, far more accurate way that also aligns with lead nurturing and trust-building via content marketing. It's…
MarketingProfs Daily     •     Wed, 22 May 2019 14:00:00 GMT
Lead generation is a detailed process. This infographic provides insights that help you understand that process and lays out tips and best-practices to set up a lead-gen system in six steps. Read…
MarketingProfs Daily     •     Wed, 22 May 2019 14:00:00 GMT
Sellers--and marketers--are crazy if they don't take advantage of the vast amounts of information about their buyers that's available on social media. And yet, they don't. Those who do... have a…
Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 22 May 2019 12:50:59 +0000
Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you can do more. Here’s how. Please visit Marketing Land…
Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 22 May 2019 11:42:09 +0000
Airship examined mobile app permissions data from more than 700 million users worldwide. Please visit Marketing Land for the full article.
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LinkedIn company Pages now show Sponsored Content ad history

Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 22 May 2019 11:15:50 +0000
Users will be able to see all the native ads a company has run in the LinkedIn feed during the last six months. Please visit Marketing Land for the full article.
Social Result     •     Wed, 22 May 2019 07:27:24 -0400
Marketing success starts with effective project management. Find actionable advice and practical how-to guides on all things marketing project management here.Chief Operating Officer’s…
Social Result     •     Wed, 22 May 2019 07:25:48 -0400
The interview can be the hardest part of applying for a job. But with the STAR method, you’re prepared to answer and show your best self.Chief Operating Officer’s insight:http://www.ops.coach
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The Ultimate Guide to Google Data Studio in 2019

Marketing     •     Wed, 22 May 2019 11:00:00 GMT
Having data is one thing. Accessing it is another. Understanding and analyzing it is yet another. And visualizing it? Well, that's a level of mastery that most people never reach. If you can…
Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 22 May 2019 10:30:48 +0000
Groups of three or more save up to 20% off! Please visit Marketing Land for the full article.
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Gen Z shoppers offer new hope for the mall

Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 22 May 2019 09:09:10 +0000
76% believe physical stores provide a better shopping experience. Please visit Marketing Land for the full article.
Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 22 May 2019 09:00:22 +0000
The sales prospecting platform’s latest updates include new messaging and custom list features and an integration with Lucidchart Sales Solution. Please visit Marketing Land for the full article.
Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 22 May 2019 09:00:12 +0000
The solution provides tools for measuring customer sentiment, among other important call metrics. Please visit Marketing Land for the full article.
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How to Get More Done: 9 Tips to Maximize Marketing Productivity

Social Result     •     Wed, 22 May 2019 07:16:48 -0400
These actionable tips will help you focus on delivering the tasks needed to reach your marketing objectives and maximize your productivity.Chief Operating Officer’s insight:http://www.ops.coach/
Social Result     •     Wed, 22 May 2019 07:15:39 -0400
ZenHub, a project management tool for GitHub, today announced the launch of Workspaces, a feature that makes it easier for teams to use its service — and GitHub — by allowing them to tweak the…
Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 15 May 2019 14:36:48 +0000
Google journeys into uncharted territory with offline TV efforts and disruptive purchasing habits – countering competition from Amazon. Please visit Marketing Land for the full article.
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The Best 16 Online Quiz Makers in 2019

Marketing     •     Wed, 22 May 2019 11:00:00 GMT
Grabbing -- and keeping -- your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet, the average attention span actually dropped in 2015, to a mere…
Social Result     •     Wed, 22 May 2019 07:23:17 -0400
The annual meeting of the EDRM is not a conference and it is not like other events in the industry, and there are tons of new and exciting projects ahead.Chief Operating Officer’s…
Social Result     •     Wed, 22 May 2019 07:21:12 -0400
By David Wakeman I’ve got a hypothesis I want to drop on you: Being a project manager is a lot like being a juggler.  Many of you may be scratching your heads, asking the question: &l…Chief Operating…
Social Result     •     Wed, 22 May 2019 07:19:55 -0400
DEI efforts need to account for hegemony, marginalization, and the creation of sustainable shifts in power. This is the second of 10 articles in a special series about diversity, equity, and…
Social Result     •     Wed, 22 May 2019 07:18:52 -0400
Let’s face it, the technical solution from one WordPress provider is probably going to look a lot like the next one. There will be a theme, plugins, maybe some custom css or a little coding – but…
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ML Brief May 22, 2019

Marketing Land - Internet Marketing News, Strategies & Tips     •     Wed, 22 May 2019 06:00:31 +0000
Please visit Marketing Land for the full article.
Online Marketing Blog – TopRank®     •     Wed, 22 May 2019 10:30:58 +0000
Effective B2B influencer marketing is rooted in brands developing and nurturing relationships—relationships with individuals who have the relevant topical expertise, reach, and resonance to align…
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Tesla hires the 'absolute unit' meme guy to run its social media

Social Media     •     Tue, 21 May 2019 20:04:01 +0000
Tesla has reportedly hired Adam Koszary, the man responsible for the "absolute unit" meme, as its new social media manager. Koszary, who used to work as the program manager for the Museum of English…
https://www.juliayoung.business

15 Ways to Get More Followers on Instagram

Marketing     •     Tue, 21 May 2019 19:34:00 GMT
It's no secret that business opportunities are quickly growing on Instagram. Approximately 80% of Instagram's 1 billion active monthly users now follow a business account on the platform. While…
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MoPub gives publishers impression-level revenue data, links with attribution platforms

Marketing Land - Internet Marketing News, Strategies & Tips     •     Tue, 21 May 2019 10:33:12 +0000
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition campaigns. Please visit Marketing Land for the full article.
MarketingProfs Daily     •     Tue, 21 May 2019 14:00:00 GMT
Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream. Read the full article at MarketingProfs
MarketingProfs Daily     •     Tue, 21 May 2019 14:00:00 GMT
It is an interesting, complicated, and marvelous time to be a woman. Likewise, it is an interesting, complicated, and marvelous time to be naming brands catering exclusively to women. It's also a…
MarketingProfs Daily     •     Tue, 21 May 2019 14:00:00 GMT
Your website is how customers find your business--and how you find customers. Which is why your site must be search-optimized. But search algorithms evolve quickly. You need to keep pace with SEO…
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MoPub gives publishers impression-level revenue data, links with attribution platformss

Marketing Land - Internet Marketing News, Strategies & Tips     •     Tue, 21 May 2019 10:33:12 +0000
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition campaigns. Please visit Marketing Land for the full article.
Marketing Land - Internet Marketing News, Strategies & Tips     •     Tue, 21 May 2019 10:03:51 +0000
How does Google’s local algorithm really work? What are the factors that impact your results and how do you optimize for success? It’s more imperative than ever to learn which tactics really…
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Millennials hail cord-cutting, but still indulge in linear TV outside the home

Marketing Land - Internet Marketing News, Strategies & Tips     •     Tue, 21 May 2019 09:24:40 +0000
OOH TV ads shown to narrow the gap between passive observation and actionable engagement among millennials. Please visit Marketing Land for the full article.
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Smart speakers, smartphone shipments heading in opposite directions

Marketing Land - Internet Marketing News, Strategies & Tips     •     Tue, 21 May 2019 08:33:40 +0000
Smart speakers up 131% globally, smartphones ‘in freefall’ says analyst firm. Please visit Marketing Land for the full article.
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The Community Imperative: Engaging in Conversations Rather Than Disseminating Information

Online Marketing Blog – TopRank®     •     Tue, 21 May 2019 10:32:57 +0000
What does effective marketing engagement look like? In the common model we see today, it’s something like this: Brands push out relevant messaging, hoping to compel a response or interaction that…
Marketing Land - Internet Marketing News, Strategies & Tips     •     Tue, 21 May 2019 07:50:02 +0000
To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route. Please visit Marketing Land for the full article.
Marketing     •     Tue, 21 May 2019 11:00:00 GMT
If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to constantly be on the lookout for the next big thing. One day we’re creating…
Marketing     •     Tue, 21 May 2019 11:00:00 GMT
If you can name it, there’s a WordPress widget for it. What started as a way to customize your sidebar has become an unimaginable wealth of usefulness. Widgets allow you to easily add complex…
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16 Email Marketing Best Practices That Actually Drive Results

Marketing     •     Mon, 20 May 2019 21:43:00 GMT
This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of…
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