How to Use Facebook Live: The Ultimate Guide

Marketing     •     September 16, 2019, 6:00 pm
In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed. Since its launch, live…
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Introducing the Periodic Table of Email Optimization and Deliverability

Marketing Land - Internet Marketing News, Strategies & Tips     •     September 16, 2019, 12:00 pm
Download our essential guide to getting your message through to the inbox. Please visit Marketing Land for the full article.
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Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio

Marketing Land - Internet Marketing News, Strategies & Tips     •     September 16, 2019, 10:30 am
The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in Amsterdam on Monday. Please visit Marketing Land for the full…
Marketing Land - Internet Marketing News, Strategies & Tips     •     September 16, 2019, 10:26 am
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land put together this cheat sheet to help. Please visit…
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Your customers are everywhere, but here’s why you don’t need to be

Marketing Land - Internet Marketing News, Strategies & Tips     •     September 16, 2019, 9:36 am
In today’s Soapbox, focusing on the critical moments in your customer’s journey will increase your odds of delivering an exceptional experience and avoid diluting your resources. Please visit…
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Here’s a script to spice up your Facebook demographics reporting

Marketing Land - Internet Marketing News, Strategies & Tips     •     September 16, 2019, 8:05 am
This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance analysis. Please visit Marketing Land for the full article.
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Everything You Need to Know About Billboard Advertising

Marketing     •     September 16, 2019, 11:30 am
I don’t own a car in Chicago, but I do take the train (referred to as the “L” here). On the L, most of my commuting companions pass the time by looking at their phones. But, my motion sickness…
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Trust Factors: Why Your Brand Should Take a Stand with Its Marketing Strategy

Online Marketing Blog – TopRank®     •     September 16, 2019, 10:16 am
Earlier this year, Salesforce made waves by announcing a policy that compelled retailers to either stop selling military-style rifles and certain accessories, or stop using its popular e-commerce…
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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Marketing     •     September 15, 2019, 8:00 pm
You've spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you…
Marketing     •     September 15, 2019, 8:00 pm
Think back to the last thing you Googled. Did the content you discover actually answer the question you were asking? Did you feel engaged in reading the article or watching the video that you found?…
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How to Make Money Blogging in 2019

Quick Sprout     •     September 14, 2019, 6:40 pm
I have a major disclaimer before we begin. A good part of my career has been working for some of the folks in this list. In fact, I was personally responsible for setting annual revenue goals and…
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ANA announces new measurement division to enable industry standards, accountability

Marketing Land - Internet Marketing News, Strategies & Tips     •     September 13, 2019, 3:18 pm
The division aims to deliver measurement-focused products and services to ANA members. Please visit Marketing Land for the full article.
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Social Shorts: LinkedIn’s latest feature, GM’s new CMO, iProspect acquires MuteSix

Marketing Land - Internet Marketing News, Strategies & Tips     •     September 13, 2019, 12:57 pm
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article.
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Change Management Models - How Do They Help in the Current Climate

Social Result     •     September 13, 2019, 12:57 pm
Change management models - how do they help in the current climate…Chief Operating Officer’s insight:Project Management Consulting
Social Result     •     September 13, 2019, 12:56 pm
How project managers are essential to AI deployment  TechRepublic Artificial intelligence will cause a spike in project management jobs in the next three years, indicating the importance of a project…
Social Result     •     September 13, 2019, 12:54 pm
If you are an avid follower of the latest trends in the world of technology, you would have probably heard a lot about artificial intelligence. The hype Project management AI can be defined as an…
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The Best Reseller Hosting Plans

Quick Sprout     •     September 13, 2019, 2:24 pm
Website hosting comes in all different shapes and sizes. Every website in existence needs to be hosted somewhere, so this makes sense. If you’re a developer or have a web development agency, all of…
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Insider tips: Here’s the kind of creative that wins over advanced TV audiences

Marketing Land - Internet Marketing News, Strategies & Tips     •     September 13, 2019, 8:10 am
When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what’s coming…
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The 20 Best Google Chrome Extensions for SEO

Marketing     •     September 13, 2019, 11:00 am
If you’ve been a marketer for, say, more than five minutes, you know SEO is important. In fact, 97% of people learn more about a local company online than anywhere else. And since Google owns 90% of…
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Digital Marketing News: Google Phases Out Search Console & Adds Bidding Options, Marketing Business to Gen Z, Instagram Post Study & More

Online Marketing Blog – TopRank®     •     September 13, 2019, 10:30 am
The rise of Spotify as an advertising channel Spotify has over 217 million users, and the music and podcasts they increasingly listen to have brought greater attention from marketers. ClickZ takes a…
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What Is Digital Marketing?

Marketing     •     September 13, 2019, 1:42 am
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, "constant" internet usage among adults…
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High school lets kids dress up for student ID pics, and the results are stunning

Social Media     •     September 12, 2019, 9:01 pm
Student ID photos might not seem like a very important part of the high school experience, but for seniors at North Farmington High School in Michigan, they're everything. The school has an annual…
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McDonald’s latest tech move aims to bring voice-based, conversational ordering to the dining experience

Marketing Land - Internet Marketing News, Strategies & Tips     •     September 12, 2019, 3:48 pm
McDonald’s second tech acquisition this year indicates a move towards a tech-driven customer experience in the popular chain. Please visit Marketing Land for the full article.
Social Media     •     September 12, 2019, 8:04 pm
The basketball player posted a throwback photo of a team he coached, which came in fourth place. In the post, the former Laker lamented the loss and talked about one of the kids missing the game.…
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Snapchat adds DoubleVerify as brand safety, viewability measurement partner

Marketing Land - Internet Marketing News, Strategies & Tips     •     September 12, 2019, 12:52 pm
DoubleVerify offers the most comprehensive viewability auditing across Snapchat ad formats. Please visit Marketing Land for the full article.
Social Result     •     September 12, 2019, 2:25 pm
Less meetings means workers can better manage their time and workloads.Chief Operating Officer’s insight:Business Operations Consulting
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Forget ROAS, It's All About ROMI Now

MarketingProfs Daily     •     September 12, 2019, 2:00 pm
ROAS is a flawed metric. Here's how to figure out the true success of your marketing campaigns with ROMI. Read the full article at MarketingProfs
Social Result     •     September 12, 2019, 2:38 pm
Communication technology has been both applauded and tolerated, but when used correctly, it can be an integral part of improving communication in the workplace.Chief Operating Officer’s…
Social Result     •     September 12, 2019, 2:29 pm
Are you looking to boost your marketing productivity? Check out specific tactics that will help you achieve better results in less time.Chief Operating Officer’s insight:Business Operations Consulting
Social Result     •     September 12, 2019, 2:26 pm
B2B content must stop trying to aggressively sell products to connect with audiences, one of Australia’s top experts on the subject has argued.Andrew Storrier, the content marketing lead at global…
Quick Sprout     •     September 12, 2019, 3:59 pm
Choosing a web hosting provider is a crucial step for website owners. Your hosting service and plan will have a major impact on the performance of your website. But with so many options to choose…
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Popeyes says you can have a chicken sandwich if you bring your own bun

Social Media     •     September 12, 2019, 2:50 pm
We thought Popeyes had toyed with our emotions enough for one year, but we were wrong. The fried chicken chain, which temporarily discontinued its wildly popular sandwich last month after running out…
MarketingProfs Daily     •     September 12, 2019, 2:00 pm
Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and…
MarketingProfs Daily     •     September 12, 2019, 2:00 pm
Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done well,…
Social Result     •     September 12, 2019, 2:41 pm
DAM will not solve all your problems, but DAM will serve as the foundation for all your solutions.Chief Operating Officer’s insight:Project Operations Management
Social Result     •     September 12, 2019, 2:39 pm
Many Australians have longed to live outside the city. The treechange and seachange movements—migration from urban areas to rural and coastal towns—have been responsible for much of the population…
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Check out the SEO & SEM sessions coming to SMX East

Marketing Land - Internet Marketing News, Strategies & Tips     •     September 12, 2019, 10:00 am
Join us in NYC November 13-14 for expert-led sessions and keynotes on the SEO and SEM topics you need to know. Please visit Marketing Land for the full article.
https://www.juliayoung.business

B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #mpb2b

Online Marketing Blog – TopRank®     •     September 12, 2019, 11:46 am
Twelve years ago I had the good fortune to connect with Ann Handley, Chief Content Officer at MarketingProfs and she’s been a positive influence to me on what's possible in content and B2B marketing…
Marketing     •     September 12, 2019, 12:31 pm
In 2018, there were over 3.7 billion email users around the world. By 2022, this number is expected to increase to 4.3 billion. A group within that large number of users includes your business’s…
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B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #b2bforum

Online Marketing Blog – TopRank®     •     September 12, 2019, 11:46 am
The post B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #b2bforum appeared first on Online Marketing Blog - TopRank®.
Marketing     •     September 12, 2019, 11:30 am
Cliché: A picture is worth a thousand words. Fact: HubSpot's pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a…
Marketing     •     September 12, 2019, 11:00 am
Nowadays, Facebook is one of the top platforms for digital advertising -- in fact, 93% of social media advertisers use Facebook ads on a regular basis. Additionally, since Facebook offers a wide…
Marketing     •     September 12, 2019, 11:00 am
As most people sit down to watch the Primetime Emmys on September 22, they might be rooting for their favorite shows or actors to take home the coveted award. But, as a marketing blogger, one of the…
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Push vs. Pull Marketing: How They Differ and Work Together

Marketing     •     September 12, 2019, 8:00 am
I recently bought a new laptop. Before deciding which one was right for me, I poured through Yelp and Google reviews to make an informed decision. Once I narrowed my search down to a couple of…
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How to become a CIO: A cheat sheet

Social Result     •     September 11, 2019, 6:27 pm
If you want to pursue a path toward becoming a CIO, here’s your guide to salaries, job markets, skills, and common interview questions.Chief Operating Officer’s insight:Business Operations Management
Social Result     •     September 11, 2019, 6:26 pm
Get growth hacking tools to help your sales team set and meet ambitious targets that require growth, scalability, and hustle.Chief Operating Officer’s insight:Business Operations Management
Social Result     •     September 11, 2019, 6:24 pm
The flexibility of cloud-based computing has empowered entrepreneurs to remake industries, from shipping to how we communicate and our daily routine at the office. Among the 2019 Cloud 100 list…
Social Result     •     September 11, 2019, 6:22 pm
Companies rely on a wide range of technology for day-to-day business. A strong ITAM strategy will help you oversee and optimize the full lifecycle of each individual piece.Chief Operating Officer’s…
Social Result     •     September 11, 2019, 6:21 pm
With collaboration tools, connectivity apps, and more, workplace experts are debating the nature of and need for traditional physical offices.Chief Operating Officer’s insight:Projects Operations…
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Adobe adds Customer Journey Analytics, designed to be accessible to all marketers

Marketing Land - Internet Marketing News, Strategies & Tips     •     September 11, 2019, 2:02 pm
The company said the platform was inspired by Photoshop. Please visit Marketing Land for the full article.
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