Marketing salary survey 2019: Compensation trends in the U.S.

Marketing Land - Internet Marketing News, Strategies & Tips     •     July 19, 2019, 3:28 pm
Our U.S. marketing salary survey analysis highlights majority trends, key disparities, and the shifting roles of the digital industry. Please visit Marketing Land for the full article.
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mParticle’s new API could help marketers with “anonymous user” data

Marketing Land - Internet Marketing News, Strategies & Tips     •     July 19, 2019, 2:52 pm
The new API seeks to help marketers with data unification and management. Please visit Marketing Land for the full article.
Marketing     •     July 19, 2019, 11:00 am
An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities,…
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Heads up, advertisers: Facebook is shrinking mobile News Feed ad space

Marketing Land - Internet Marketing News, Strategies & Tips     •     July 19, 2019, 12:00 pm
Starting August 19, Facebook is rolling out changes to mobile news feed post and ad layouts, taking them from a 2:3 aspect ratio to 4:5. Please visit Marketing Land for the full article.
https://www.juliayoung.business

Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier

Marketing Land - Internet Marketing News, Strategies & Tips     •     July 19, 2019, 9:28 am
More than half are likely to make holiday purchases on their mobile phones, according to Facebook survey trends. Please visit Marketing Land for the full article.
Marketing Land - Internet Marketing News, Strategies & Tips     •     July 19, 2019, 9:10 am
The data show growth for other retailers, but Amazon captured the bulk of sales. Please visit Marketing Land for the full article.
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4 ways to future-proof your UX

Marketing Land - Internet Marketing News, Strategies & Tips     •     July 19, 2019, 8:00 am
For users with visual, hearing, motor and cognitive issues, A/B split testing and user feedback can help you develop best practices. Please visit Marketing Land for the full article.
https://www.juliayoung.business

How HubSpot's Paid Team Leverages Their CRM

Marketing     •     July 19, 2019, 11:00 am
When you think about it, advertisers have an endless list of tools at their disposal. For instance, we might build our ads directly within Facebook, LinkedIn, or Google. Perhaps we have a budgeting…
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Digital Marketing News: Customer Expectation Study, Twitter Updates Lists, LinkedIn Objective-Based Brand Awareness Goals & More

Online Marketing Blog – TopRank®     •     July 19, 2019, 10:30 am
The post Digital Marketing News: Customer Expectation Study, Twitter Updates Lists, LinkedIn Objective-Based Brand Awareness Goals & More appeared first on Online Marketing Blog - TopRank®.
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Artists are protesting Trump with a pointed fill-in-the-blank prompt

Social Media     •     July 18, 2019, 8:06 pm
What's the first word that comes to mind when you think of Donald Trump? For some, it might be "president." But in today's troubling news cycle, others — like Brooklyn-based artist Adam Ellis — find…
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11 Reasons to Use WordPress For Your Website

Quick Sprout     •     July 18, 2019, 7:25 pm
If you’re starting to build your first website, WordPress is inevitably a name that you’ve come across. I’d recommend it to nearly anyone who has any type of website. But before I get into the…
Marketing Land - Internet Marketing News, Strategies & Tips     •     July 18, 2019, 2:48 pm
If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also consistently making updates to improve them. Please visit…
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Google closes Chrome Incognito Mode loophole to improve privacy

Marketing Land - Internet Marketing News, Strategies & Tips     •     July 18, 2019, 1:13 pm
Publishers aren’t happy, viewing the change as a way to enable users to circumvent paywalls. Please visit Marketing Land for the full article.
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Parallel tracking for Google display ads: Mandatory as of July 31

Marketing Land - Internet Marketing News, Strategies & Tips     •     July 18, 2019, 12:16 pm
A friendly reminder that the cutover is fast approaching. Please visit Marketing Land for the full article.
MarketingProfs Daily     •     July 18, 2019, 2:00 pm
Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing. Read the full article at MarketingProfs
MarketingProfs Daily     •     July 18, 2019, 2:00 pm
Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?…
MarketingProfs Daily     •     July 18, 2019, 2:00 pm
Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action. Read the full article at MarketingProfs
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The Ultimate Guide to Integrations and Why Your Business Needs Them

Marketing     •     July 18, 2019, 11:30 am
Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? Perhaps you had to plug data from one system into another or rewrite the same…
Marketing     •     July 18, 2019, 11:00 am
Let's say you have an amazing new product -- you've created a software that recommends the perfect pizza toppings for your personality, and you're excited to share your business with the world.…
Marketing     •     July 18, 2019, 11:00 am
All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. It's also a cost-effective marketing principle that, when done right, allows…
Marketing     •     July 18, 2019, 11:00 am
Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship…
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20190718 ML Brief

Marketing Land - Internet Marketing News, Strategies & Tips     •     July 18, 2019, 6:07 am
Please visit Marketing Land for the full article.
Online Marketing Blog – TopRank®     •     July 18, 2019, 10:30 am
The high-pressure marketing budget and strategy planning season seems to kick-off earlier each year. It’s as if your boss is asking you to magically construct the perfect strategic and tactical mix…
https://www.juliayoung.business

19 of the Best Landing Page Design Examples You Need to See in 2019

Marketing     •     July 17, 2019, 8:00 pm
How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends…
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A Simple Guide to Marketing ROI [Formula & Examples]

Marketing     •     July 17, 2019, 8:02 pm
Whenever you launch a new marketing campaign, you should test whether the cost of the project is helping or hurting your company. To determine something's profitability, many marketers look at ROI --…
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Prime Day sales topped Amazon’s Black Friday, Cyber Monday — combined

Marketing Land - Internet Marketing News, Strategies & Tips     •     July 17, 2019, 2:50 pm
The company reported more than 175 million items were purchased by Prime members during the two-day event. Please visit Marketing Land for the full article.
Marketing Land - Internet Marketing News, Strategies & Tips     •     July 17, 2019, 2:49 pm
You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient campaigns. Please visit Marketing Land for the full article.
https://www.juliayoung.business

Email and phone communications dominate conversational martech, but chat isn’t far behind

Marketing Land - Internet Marketing News, Strategies & Tips     •     July 17, 2019, 1:41 pm
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands. Please visit Marketing Land for the full article.
Social Result     •     July 17, 2019, 1:22 pm
What makes project management successful?
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12 Ways To Show Up And Prove Yourself As A Young Entrepreneur

Social Result     •     July 17, 2019, 1:33 pm
Small business advisor helping you increase profitability and productivity, offering remote CMO and Remote COO servicesChief Operating Officer’s…
Social Result     •     July 17, 2019, 1:29 pm
Small business advisor helping you increase profitability and productivity, offering remote CMO and Remote COO servicesChief Operating Officer’s…
Social Result     •     July 17, 2019, 1:26 pm
Small business advisor helping you increase profitability and productivity, offering remote CMO and Remote COO servicesChief Operating Officer’s…
Social Result     •     July 17, 2019, 1:24 pm
To establish more diversity, equity, and inclusion across sectors, we need to reimagine the traditional mentor and mentee relationship to shift power to younger and less experienced colleagues. This…
Social Result     •     July 17, 2019, 1:23 pm
Does busyness control your life? Take a closer look at your schedule and you’ll find that you’re not as busy as you think. Learn to be more productive.Chief Operating Officer’s…
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The Payoff of the Partnership Between Marketing and Creative [Infographic]

MarketingProfs Daily     •     July 17, 2019, 2:00 pm
Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can't just bolt on a creative team and expect miracles. Check out the…
MarketingProfs Daily     •     July 17, 2019, 2:00 pm
Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a…
MarketingProfs Daily     •     July 17, 2019, 2:00 pm
Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is…
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Seven Strategies Women Can Use to Navigate the Glass Cliff [Infographic]

Marketing     •     July 17, 2019, 11:00 am
Women have been talking about the glass ceiling for years ... but have you heard about the glass cliff? This phenomenon describes how women who do finally shatter the proverbial glass ceiling are…
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26.2 B2B Marathon Marketing Lessons

Online Marketing Blog – TopRank®     •     July 17, 2019, 10:30 am
Racing a marathon and running a successful marketing campaign have a surprising number of similarities — in fact, here are 26.2 things they share in common, and the lessons they can teach us. I’ve…
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Why should you attend MarTech?

Marketing Land - Internet Marketing News, Strategies & Tips     •     July 16, 2019, 10:09 am
Expert tactics, advice, and strategy are just part of the MarTech experience. Check out more of my favorite reasons to attend! Please visit Marketing Land for the full article.
https://www.juliayoung.business

The Ultimate Guide for Finding & Reaching Out to Bloggers

Marketing     •     July 16, 2019, 7:58 pm
The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They're capable of exposing others to…
Social Media     •     July 16, 2019, 7:11 pm
Devins’ supporters flooded the hashtags with positive and more user-friendly pictures. Users have also tagged Devins’ account so her tagged section isn’t filled with the grotesque image.Read more…
https://www.juliayoung.business

Report: Amazon Prime Day isn’t just for Prime members any more

Marketing Land - Internet Marketing News, Strategies & Tips     •     July 16, 2019, 2:21 pm
Adobe’s data shows both large retailers and smaller, niche e-commerce sites saw a significant lift in online sales during the first 24 hours of Prime Day. Please visit Marketing Land for the full…
Marketing Land - Internet Marketing News, Strategies & Tips     •     July 16, 2019, 1:56 pm
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local business. Please visit Marketing Land for the full article.
https://www.juliayoung.business

Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency

Marketing Land - Internet Marketing News, Strategies & Tips     •     July 16, 2019, 1:31 pm
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital ad ecosystem. Please visit Marketing Land for the full…
Marketing Land - Internet Marketing News, Strategies & Tips     •     July 16, 2019, 1:22 pm
Users of the marketing platform’s free CRM software will now have access to more of HubSpots marketing tools. Please visit Marketing Land for the full article.
https://www.juliayoung.business

Do Employees Get the Brand Story Right?

MarketingProfs Daily     •     July 16, 2019, 2:00 pm
Although most companies have defined and crafted a brand story, senior executives are not sure whether the value proposition is conveyed accurately by employees to potential customers, according to…
MarketingProfs Daily     •     July 16, 2019, 2:00 pm
Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site…
MarketingProfs Daily     •     July 16, 2019, 2:00 pm
Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key…
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13 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own

Marketing     •     July 16, 2019, 1:00 pm
You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy?…
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