Adjust unveils a new standard to combat fraudulent ad clicks

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Adjust unveils a new standard to combat fraudulent ad clicks
Wed, 13 Feb 2019 22:33:20 +0000
Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms. The post Adjust unveils a new standard to combat fraudulent ad clicks appeared first on Marketing Land.

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