Caught Between Technology and Creativity: Can Marketers Strike a Balance?

MarketingProfs Daily
Caught Between Technology and Creativity: Can Marketers Strike a Balance?
Thu, 7 Feb 2019 15:00:00 GMT
As technology becomes central to marketing success, one theme stands out: In a tech-centric world, what role does creativity play? The infusion of technology into marketing can pose a fundamental, even existential question for marketers: Is there a role for creativity in a modern marketing program? Read the full article at MarketingProfs

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