An Introduction to Brand Dilution, Extensions, and Cannibalization

Marketing     •     Fri, 29 Mar 2019 14:47:36 GMT
You might know Cadbury for their high-end chocolate and candy, but did you know they sold instant mashed potatoes from the early 1960s to the mid 1980s? Image Credit: Geek Goes Vintage Smash,…
Social Media     •     Fri, 29 Mar 2019 15:17:00 +0000
When brands participate in memes, it is generally — and I can't stress this enough — the worst thing in the world. That is why it brings me no pleasure to admit that Chips Ahoy did a good brand t…
Marketing Land - Internet Marketing News, Strategies & Tips     •     Fri, 29 Mar 2019 15:27:13 +0000
Build personas for each buyer tier and build content for them, but don't forget to personalize your website for target accounts. The post Content development tips for Account Based Marketing…
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