IAB: U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018

Marketing Land - Internet Marketing News, Strategies & Tips     •     Tue, 07 May 2019 19:36:42 +0000
On mobile devices, video saw the sharpest growth in the format category, up 65% in revenue compared to the year prior. The post IAB: U.S. digital ad revenues top $100 billion for first time,…
Marketing Land - Internet Marketing News, Strategies & Tips     •     Tue, 07 May 2019 19:19:24 +0000
Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer.…
Marketing Land - Internet Marketing News, Strategies & Tips     •     Tue, 07 May 2019 19:02:27 +0000
ChatConnect is designed for hospitality and tourism destinations. The post The latest WiFi-marketing tactic? Chatbot-enabled surveys on WiFi sign-on pages appeared first on Marketing Land. Please…
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