Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement

Marketing Land - Internet Marketing News, Strategies & Tips     •     August 16, 2019, 12:22 pm
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video. Please visit Marketing Land for the full article.
Marketing Land - Internet Marketing News, Strategies & Tips     •     August 16, 2019, 12:12 pm
It limits targeting options to keep advertisers from running discriminatory ads. Please visit Marketing Land for the full article.
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